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Advertise with Tangle

Reach the readers everyone else is talking past.

Tangle is an independent, non-partisan politics publication read by 500k+ people across the political spectrum — and trusted as a daily habit. A calm, credible home for your brand.


500k+
Total readers
65k+
Paying subscribers
99%
Monthly paid-subscriber retention

Founded and edited by Isaac Saul — independent, subscriber-supported, and rated Center by AllSides, Ad Fontes Media, and Media Bias Fact Check.

The big tent

Most outlets sort their readers by side. We don't.

Founded by reporter Isaac Saul, Tangle covers the day's biggest story in neutral language, summarizes the strongest arguments from the left, right, and center side-by-side, and keeps a hard wall between fact and opinion.

Every reader — whatever their politics — meets ideas they disagree with in every edition. It's also why your message lands somewhere no other political publication can offer: the reasonable middle.

Who's reading

An audience you can't assemble anywhere else.

Liberal40%
Independent30%
Conservative30%

Self-reported political identification across the readership — a balance that's rare and hard to replicate.

$160k
Avg household income
66%
Earn $100k–$400k
82%
Hold a bachelor's or higher
52%
Women · 46% men
36 mo
Avg subscriber tenure
~10 min
Avg time per edition
Brand safety

Rated Center by the three most-cited bias raters.

Your message sits in a calm, respectful editorial context — not a partisan flame-war — with no left or right brand association attached to you. We summarize every side without endorsing one, and we never blur fact and opinion. For a brand, that's a rare thing: broad political reach with no partisan risk.

AllSides
Center
Ad Fontes
Center
MBFC
Center
The placements

Native blocks in the publication's own voice.

Daily · Primary

Top placement

Above the fold, right after Quick Hits
  • Delivered to 415k+ free-edition subscribers, Mon–Thu
  • “From Today's Partner” native block, 75–100 words
  • Optional image
  • 2–4 links, one clear CTA
Daily · Secondary

Closing placement

Near the very end of the edition, after My Take
  • Delivered to 415k+ free-edition subscribers, Mon–Thu
  • Shorter native block, ~50 words
  • 1–2 links
  • Can be paired with the primary for a full takeover presence
Largest send
The Sunday · Title sponsor

Sunday edition sponsorship

The largest single send of the week
  • Sole sponsor — no other brand in the edition
  • Reaches the widest audience of any edition we send
  • The weekend's most unhurried, highest-attention read
  • Scarce inventory — one sponsor per Sunday, 52 slots a year
Podcast

Host-read sponsorship

The Tangle podcast — pre, mid, or post-roll
  • Read by the host, in their voice
  • Endorsement-style, not a drop-in spot
  • Bundles with newsletter placements
  • 15k+ downloads per episode

Custom YouTube deep-dives and video sponsorships available for select partners — ask when you reach out.

Endorsement-style, not banner.

Tangle placements read as part of the edition, written in the same calm, level-headed register the audience already trusts. Your copy, our cadence.

From Today's Partner

A headline that earns the click.

Two or three plain-spoken sentences on the benefit, the offer, and why it matters to a busy, discerning reader. No hype, no partisan hooks — the register the audience reads us for.

Your placement, in the publication's own voice.

Learn more →
How it works

Simple to run. Measured every time.

Step 01

Tell us your goals

Share what you're promoting, your timing, and what a win looks like. We'll recommend the placement — daily, Sunday, or podcast — that actually fits, and send the full kit and rates.

Step 02

We write it in Tangle's voice

Send us the points you want to land. Our team drafts the native block in the publication's own register so it reads as part of the edition, not an interruption. You approve before it runs.

Step 03

You get a performance recap

Every placement is tracked. After the send, we share a clean performance recap. Reach is reported honestly, never inflated.

Why it works
93%
of readers rate their trust in Tangle 4–5 stars (n≈19,705)

“Dangerously close to becoming the highlight of my day.”

— Pranav, New York, NY

“Hands down the best daily news wrap-up out there.”

— Scott, Los Angeles, CA

“The only newsletter I'm reading daily.”

— Brendan, Madison, WI

Recommended across the spectrum by Bill O'Reilly, Will Leitch (founding editor of Deadspin), and editors at TIME, Vox, The Athletic, and The Philadelphia Inquirer.

Let's talk

Find the audience your brand keeps missing.

Single test placements, category-exclusive runs, recurring Sunday sponsorships, and podcast reads are all available. Tell us what you're trying to reach — we'll send the full media kit, current availability, and rates.

Opens a prefilled email to our sponsorships team. No spam — we'll reply within one business day.

Your email is ready to send.

We just opened a prefilled message in your mail app — hit send and we'll reply within one business day with the kit, availability, and rates.

Nothing opened? Email staff@readtangle.com directly, or to the clipboard.