No need to read this...

Clickbait is a funny thing.

A few weeks ago, a reader sent me an email with this subject line: “No need to read this.” Oddly, and perhaps much like you, I clicked it immediately — even with an inbox of 200 other emails I had to get to.

In the news business, getting people to click is often viewed as the most important part of the job. Nearly every place I…

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